Helping Coaches and All Self Employed Salespeople get more business

One small step for mankind, One Giant Leap for coaches in Asia. What are we rambling about? The new ICF Singapore blog of course.

Several hours of blood sweat and tears and we have done it! Why? Because we can! No, seriously, it's because I discovered some of my coaching collegaues didn't even have a website, let alone know what a blog is. So there is no point in being an expert on sales if you can't help a few friends to sell themselves, is there?

And that made me stop and think. I know quite a number of people who have blogs. Techie types mostly and a few people who just like to rant on about stuff. But where are the sales people? What about all you individuals who are struggling against competition to get noticed. This, my friends is all about personal branding. And you can do that no matter what you sell.

Try looking at some of the free info available to help you get started. My good friend Marina Pelekis at TotalGamePlan has some neat ideas.

So why not consider getting a blog and making it part of your personal branding exercise. Of course there is a lot more to it than just going to blogger or some such and setting one up. You need to think about your message, your target audience, who you are and who you want to interest in your expertise.

We'll have a go at some of that stuff over the next few sessions. This is a good time to do it as we are launching a completely new identity to celebrate and accomodate our growth in business this New Year. Watch this space!