Singapore has been really quiet this week. Half empty car parks in the city, seat space on the MRT in the rush hour, somewhere to sit at lunchtime! STRANGE EXPERIENCE. Practically no clients around to talk to. So what are most sales people and small business owners doing? Well most of the ones I know are taking a break. "No one to talk to, might as well take a few days off and relax" they say.
But hang on. Take a moment to think about all those things you should be doing on the marketing and admin front. You know, the stuff you put off all last year because you were just "too busy" chasing business.
Here is your challenge. Sit down this morning and make a list. What are the most effective things you could be doing to increase your visibilty with your target audience for the coming year? What could you put in place as a system to make your admin easier and more effective?
Now go do it. You have a few more days before the hectic chasing of business starts all over again. The winners will be the ones who prepared for the race.
We have just started a new company to be the regional delivery mechanism for our work. New partners, new expanded team, new products. Even a new identity and new location. Just the same really different approach to improving your sales performance and a focus on making a Really Big Impact on our clients and their business results. I am having a great week preparing for next year.
Remember Aesop's fable. The hare sat back and relaxed, the tortoise prepared and started moving; slowly it is true, but he built up such a head start, the hare just couldn't catch him.
So in the race for success in 2006, which are you going to be? Hare or Tortoise?
